1. The poem is "The Laughing Heart" by Charles Bukowski.
2. This Levi's advertisement campaign illustrates that its brand has been associating with "gangster-like behavior" as the Guardian.com article points out. Ironically enough this campaign was meant to inspire change and positive action although the man in the advertisement is going against the authorities.
3. Bukowski did not take his literary work too seriously and mainly went against the mainstream. Bukowski acknowledged that he was the hero of his own life and was no different than the rest of society which clearly depicts "The Laughing Heart."
4. For answer #1 I found the answer within the Guardian.com article that was linked on this post, it had stated that they had used Charles Bukowski's poem "The Laughing Heart." I then researched the poem and author to gain a better knowledge behind Bukowski's poetry and reputation. As for answer #3, I researched the poem recited in this advertisement campaign on the Best American Poetry website, which then led me to another post depicting his style of writing and history.
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